SCMBA & MBAC to host “Navigating the Customer Journey” Lunch & Learn
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Join us for an enlightening presentation on Navigating the Customer Journey, and discover how to transform potential customers into loyal brand advocates by understanding and optimizing every step of their interaction with your business.
The Stark County Minority Business Association (SCMBA) and Minority Business Assistance Center (MBAC) are proud to present this Lunch & Learn event on Thursday, July 11, 2024, 11:00 AM - 1:00 PM, at the Akron-Canton Regional Food Bank, 1365 Cherry Ave NE, Canton, Ohio.
About Our Keynote Speaker:
Vern Richberg, the Director of Economic Opportunity and Inclusion Initiatives at the Youngstown/Warren Regional Chamber, is an experienced business advisor and advocate for minority-, women-, and veteran-owned startups and small businesses. He brings extensive expertise in fostering economic growth, job creation, and entrepreneurship through strategic programs and collaborations. As the founder and CEO of Micro Solo Digital, Vern specializes in enhancing digital customer journeys to help businesses thrive in the digital age.
Key Takeaways:
● Interest & Awareness: Learn how to generate buzz and capture attention with compelling content and effective social media strategies.
● Findability: Discover techniques to enhance your brand's visibility through SEO and SEM.
● Online Reputation: Understand how to build trust and manage your online presence to convert satisfied customers into promoters.
● Conversion: Optimize your website and calls-to-action to turn visitors into customers.
● Advocacy: Implement loyalty programs and leverage user-generated content to create brand champions.
Free Business Tools for Attendees:
● Free Download: 50 Best Practices for Business Owners - A curated guide to drive competitive advantage.
● Local Online Business Toolkit: A set of essential tools to manage your digital marketing, build a strong online presence, acquire new customers, and drive more sales.
● Unlocked e-Course: Navigating the Entrepreneurial Journey - Conquering challenges and cultivating success for diverse entrepreneurs.
Our Lunch & Learn events are free. Attendees will enjoy a catered lunch and have ample opportunities to network and expand their business resources. Remember to bring a business card to enter our raffle! RSVP today at https://bit.ly/VernLL
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